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Privacy Policy

This Privacy Policy explains what information the Emoji Slap mobile app (the “App”) and the website at emojislap.com collect, how it is used, who it is shared with, and the choices and rights you have. The App and website are operated by Enigma Design Group Inc (“we,” “us,” or “our”), a company organized under the laws of Wyoming, USA. By using the App or the website, you agree to this Policy. See also our Terms and Conditions.

1. The Short Version

  • The App does not require an account, and we do not ask for your name, email, or login.
  • Your game progress and high scores are stored locally on your device, not on our servers.
  • The App is free and supported by ads served through Google AdMob. Ads are the main way information about your device is collected.
  • The App also sends anonymous gameplay analytics and crash diagnostics to Google Firebase so we can keep it running and improve it. This is not linked to your name or an account.
  • On iOS, we ask permission before any advertising identifier is used to personalize ads. If you decline, you still see ads, just non-personalized ones.
  • We do not sell your personal information for money. If you allow tracking, certain advertising identifiers are “shared” for personalized ads as defined by California law, and you can opt out at any time (see Section 13).

2. Who This Policy Covers

This Policy covers the Emoji Slap App distributed through the Apple App Store and the informational website at emojislap.com. The App is intended for users aged 13 and over. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13 (see Section 10).

3. Information We Do Not Collect

  • We do not operate user accounts or logins for the App, and we do not ask for or collect your name, email address, phone number, or contacts through gameplay.
  • We have no game server, and your scores, settings, and progress are not stored on our servers. They are saved on your device in local storage, with a copy kept in the iOS Keychain so your progress can survive reinstalling the App. Deleting the App clears its local storage, though a Keychain copy of your game progress may remain on the device until you remove it.

This section is about your gameplay data. Separately, the App does serve ads and send limited anonymous analytics and crash diagnostics, as described in Sections 4 through 6.

4. Information Collected Through Advertising

The App displays ads using Google AdMob (provided by Google LLC). To serve and measure ads, the Google Mobile Ads SDK and its partners may collect:

  • Device and technical information (device model, operating system version, language, network, and coarse, region-level location derived from IP address).
  • Advertising and usage identifiers, including the Apple Identifier for Advertisers (IDFA) where you have allowed tracking, and Apple’s SKAdNetwork attribution signals.
  • Ad interaction data, such as which ads were shown, tapped, or completed.

This information is processed by Google to deliver, cap, measure, and (with your permission) personalize ads, and to detect invalid activity. For details, see Google’s Privacy Policy and how Google uses information from apps that use its services.

5. App Tracking Transparency (iOS)

Apple requires apps to ask permission before tracking you across other companies’ apps and websites. The App may present Apple’s App Tracking Transparency prompt. If you allow tracking, AdMob may use your IDFA to personalize ads. If you do not allow tracking, the App still works and still shows ads, but they are non-personalized. You can change your choice at any time in iOS Settings > Privacy & Security > Tracking.

6. Analytics and Diagnostics

To keep the App running well and understand how it is used, the App sends a limited amount of anonymous information to Google Firebase (provided by Google LLC):

  • Usage analytics (Firebase Analytics, part of Google Analytics): anonymous gameplay events — for example when a game starts and ends, the game mode, your score and how long a round lasted, and how many games have been played. These events are not tied to your name or an account.
  • Crash and diagnostic data (Firebase Crashlytics): if the App crashes or hits an error, we receive a report that may include the device model, operating system version, and technical details about what went wrong, together with a random, app-generated identifier used only to group reports from the same installation. This identifier is not your name, email, or Apple ID, and is not used to track you across other apps or websites.

We use this information only to operate, fix, and improve the App. It is processed by Google on our behalf. For details, see Firebase’s privacy and security information and Google’s Privacy Policy.

7. Information You Send Us

If you email us or use the contact form on emojislap.com, we receive the email address and message you provide so we can respond. Contact-form submissions are delivered to us through Resend (our email provider). We use this information only to handle your request, not for marketing.

The App also includes an optional “Tell Us Why” feedback screen. If you choose to submit it, the reasons you select and any comment you type are sent to us through Google Cloud Firestore, along with your app version, iOS version, device language, and the random, app-generated installation identifier described in Section 6. This feedback is submitted anonymously, is not linked to an account, and is used only to improve the App. Please do not include personal information in the comment box.

8. Website Information

The emojislap.com website is a static informational site hosted on Cloudflare Pages. It is separate from the game App, and each collects information independently.

  • Hosting (Cloudflare): Cloudflare automatically logs standard request metadata (such as IP address, requested URL, timestamp, and user-agent) for security and abuse prevention.
  • Website analytics (Google Analytics): the website uses Google Analytics 4 (provided by Google LLC) to measure aggregate traffic such as page views and general visitor trends. Google Analytics sets cookies and receives your IP address and basic usage information. This is separate from the in-App Firebase Analytics described in Section 6. You can opt out using your browser’s privacy controls or Google’s opt-out add-on at tools.google.com/dlpage/gaoptout.
  • Web fonts (Google Fonts): some website pages load fonts from Google Fonts, which transmits your IP address to Google in order to deliver the fonts. The game App does not use Google Fonts; its fonts are bundled in the App.

The website does not display ads or set advertising cookies. We may link to our social media profiles (such as YouTube, Instagram, TikTok, and X); those are external sites governed by their own privacy policies.

9. How We Use Information

  • To provide, maintain, and improve the App and website.
  • To display and measure advertising that keeps the App free.
  • To respond to your support requests.
  • To protect against fraud and abuse and to comply with legal obligations.

10. Children’s Privacy

The App is rated for ages 13 and up and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information, contact us at info@emojislap.com and we will delete it.

11. Who We Share Information With

  • Google (AdMob): to serve and measure ads. See Google’s Privacy Policy.
  • Google: Firebase Analytics (Google Analytics for Firebase), Crashlytics, and Cloud Firestore for the App’s usage analytics, crash reporting, and optional in-app feedback; Google Analytics and Google Fonts for the website. See Firebase’s privacy information and Google’s Privacy Policy.
  • Apple: for App distribution, and, if you make a purchase, for payment processing. See Apple’s Privacy Policy.
  • Resend: to deliver contact-form and support emails to us.
  • Cloudflare: website hosting, DNS, and security.

We do not sell your personal information for money. When you allow tracking for personalized ads, the advertising information described in Section 4 is “shared” for cross-context behavioral advertising as defined by California law; see Section 13 for how to opt out.

12. Your Choices and Advertising Controls

  • Limit ad personalization: decline the App Tracking Transparency prompt, or turn off tracking in iOS Settings > Privacy & Security > Tracking.
  • Reset your advertising identifier in iOS settings at any time.
  • Remove local data: delete the App to clear the scores and settings stored on your device. A Keychain copy of your game progress may remain on the device until you remove it in iOS settings.
  • Website analytics: opt out of Google Analytics on emojislap.com using your browser’s privacy settings or Google’s opt-out add-on at tools.google.com/dlpage/gaoptout.

13. Your Rights

Depending on where you live, you may have some or all of the following rights regarding personal information: to access it, correct it, delete it, receive a copy, object to or restrict its use, opt out of “sale” or “sharing” / targeted advertising, and withdraw consent. To exercise a right, email info@emojislap.com with the subject “Privacy Request.” We will respond within the time required by applicable law (generally within 30 to 45 days) and may need to verify your request.

  • United States (including California / CCPA as amended by the CPRA): We do not sell your personal information for money. However, when you allow tracking through Apple’s App Tracking Transparency prompt, your advertising identifier and related device and usage information are made available to Google to personalize ads, which California law treats as “sharing” for cross-context behavioral advertising. Your Privacy Choices (Do Not Sell or Share My Personal Information): you can opt out of this sharing at any time by declining the App Tracking Transparency prompt, or in iOS Settings > Privacy & Security > Tracking. With tracking off you still see ads, but they are not personalized and no advertising identifier is shared. We do not collect “sensitive personal information” as defined by the CPRA (any location used is coarse, region-level only), so the right to limit its use does not apply. You also have the right to know, access, correct, and delete your personal information, and not to be discriminated against for exercising these rights. You may designate an authorized agent to make a request on your behalf.
  • Canada (PIPEDA / Quebec Law 25): you may request access to your personal information and withdraw consent, subject to legal limits.
  • United Kingdom, Ireland, and the EEA (UK GDPR / EU GDPR): our legal bases are your consent (for personalized advertising and tracking) and our legitimate interests (for basic functionality, security, and non-personalized ads). You may lodge a complaint with your local data protection authority. Where personalized ads are offered in these regions, we collect consent through an in-app consent prompt.

14. Data Retention

  • On-device data (scores, settings) stays until you delete the App.
  • Advertising data is retained by Google and its partners according to their own policies.
  • Analytics, crash, and in-app feedback data is retained by Google (Firebase) according to its policies and our configured retention settings, and is used only in anonymous or aggregated form.
  • Support emails are kept only as long as needed to handle your request and meet legal obligations.

15. International Transfers

Our providers (Google, Apple, Cloudflare, Resend) operate in the United States and may process information in other countries. Where required, we and our providers rely on lawful transfer mechanisms such as Standard Contractual Clauses.

16. Security

We use reasonable safeguards to protect information, but no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

17. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date below reflects the most recent revision. Material changes will be highlighted in the App or on the website where practical.

18. Contact

For privacy questions or to exercise your rights, contact Enigma Design Group Inc at info@emojislap.com. See also our Terms and Conditions.

Last Updated: June 19, 2026